Why I Don't Use Significators
Wheel of Fortune and Groundhog Day

10 Ways Authors and Publishers Fail on Twitter

Twitter Egg Eye Below are 10 ways authors and publishers fail on Twitter. Don't do these. Please.

1. Don't have a Twitter account. (Seriously)

2. Don't list a web address. (You do have a website...right?)

3. No profile picture. (How's that egg working for you? It's not.)

4. Only Tweet once a week or, worse, once a month. (Who are you, again?)

5. Use Twitter as a megaphone. (We're not at a carnival, so don't be a barker that merely shouts about your new book/product and sales and specials.)

6. Talking at your followers, rather than with them. (See #5)

7. Ignoring Tweets @you. (It's called "Social" Media for a reason).

8. Not Tweeting about topics that would interest your audience. (Hint: What genres do you specialize in? What is your book about?)

9. Not passing along fascinating quotes or excerpts from your titles. (Give me a reason to read.)

10. Not engaging your own authors, fellow writers, colleagues and/or authors from other houses. (Spread the love. Think "colleague", not "competition". Win/win for everyone in the end, especially if someone new finds your press or your book/s.)

-- Janet



Very good tips. You always have the best stuff to say!

Janet Boyer

Thanks so much, Shaheen! By the way, I haven't forgotten your suggestions for future blog posts; they're on a Post-It! :o)


Wonderful!! I look forward to reading them when you have the time. I love checking to see your new post... I wont lie its one of my favorite past-times lol!

Keep up the good work and congratulations on the Amazon Kindle situation!


Janet Boyer

Teehee! Thanks so much; knowing that there are people out there that actually want to read what I write is very inspiring!



I was wondering if you could give me some advice, or even do a post on how to run a successful blog. For sometime now I have been doing a spiritual message as a weekly email to my clients and I started extending that to my facebook fan page and I used that as a blog of sorts for a bit and with the update of my website I decided to start a blog... now I am wanting more insight on how to manage it, how to keep it exciting and most of all how to make it a success.

You have such wonderful insight... so if you have the time I look forward to what you have to say.

All the Best!

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