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From the Rooftops of Snowland

Why Are You Paying Full Price for a Tarot Deck or Book?

Break meDid you know? Paying full price for book or Tarot deck does not mean more money for the author or artist.

That's right.

Rather, it depends on what the retailer (the one selling you the product) pays for the deck or book!

My advice as a Tarot author and deck creator? Buy your decks or books at or some other place that gives you a discount (we can all use the break, right?). Please note, though, that if you buy a Tarot book or deck used or at the "remainder table" (it will have a black mark on the outside pages), then authors/artists do not get royalties on those sales.

Supporting a retailer, especially one that charges full price for decks (plus shipping and handling), does not mean more money for the author/artist in terms of royalties! In only means more money for the retailer.

So next time you're about to pay retail price for a Tarot book and deck, think long and hard why you're doing it...because a Tarot author or deck isn't benefiting from your paying full price.

-- Janet Boyer, Amazon Hall of Fame/Vine Reviewer, author of Back in Time Tarot,Tarot in Reverse (Schiffer 2012) and the Snowland Tarot (Schiffer 2013). Featured in Tales of the Revolution: True Stories of People Who Are Poking the Box and Making a Difference (A Domino Project eBook edited by Seth Godin)


David Bogie

Capitalism is not so simple. My local New Age emporium is owned by fascinating people who have connections to their community of wiccans, pagans, healers and truly odd characters. They offer valuable services and resources for many disparate believers beyond their tarot selection. Their shop costs money to maintain. They charge retail for their products because they are in business to make money doing what they love. If I purchase my decks from amazon, unless I allow myself to be upsold to qualify for free shipping, I might realize savings of no more than 10% on a $30.00-50.00 deck or set. The pleasure of visiting their shop at strange hours, browsing their many books (including yours), playing with their trinkets, smelling the incense and enjoying the soothing company of the master of the shop, their little dog. For these comforts, I do not begrudge my local capitalists the $3.00-10.00 on a full retail purchase.

Janet Boyer

I totally understand your point, David, and I concur. I was actually referring to ONLINE specialty retailers that charge full price. I should have been more clear. For someone like myself who lives in a rural area with nary a New Age bookstore in sight (let alone a regular one!), Amazon has been an amazing source of goodies that I wouldn't have known about otherwise.

Thanks so much for stopping by and sharing your thoughts! You're very blessed to have such a wonderful New Age emporium near you; I wish I had one!

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